Cactus & Ananas : quand le e-commerce ne manque pas de piquant
New York, eyes of a French photographer

A Decade in the Making Norman Bel Geddes,the Divinci of Modernism, is Given His Due by Author B. Alexandra Szerlip

by Cristiane Roget9 April 2017
Submitted by Cristiane Roget, correspondent for and co-founder of Vector Int’l Pictures and

A Decade in the Making Norman Bel Geddes called the Divinci of Modernism, is Given His Due with the  Melville House book release on April 25th, 2017 of The Man Who Designed the Future by Author, B. Alexandra Szerlip.  

San Francisco/Ca.  This month, Melville House Press (Brooklyn/London) is releasing The
Man Who Designed the Future: Norman Bel Geddes and the Invention of Twentieth-Century America, B. Alexandra Szerlip. Featuring 42 photos and drawings, the biography-slash-design-history is also available as an e-book and in unabridged audio formats (Blackstone), read by the author — a literary tri-fecta!

Promotional events are scheduled on both coasts.

San Francisco/CA.  Book Launch & Signing Slated for Tuesday, April 18, 2017, City Lights Bookstore, San Francisco, CA, 7 p.m. A mint condition 1934 Chrysler Airflow (one of Bel Geddes’s design projects)  will be parked outside!

The San Francisco launch will be followed by a Talk & Book Signing at Queens Museum, Flushing Meadows, NY (Sunday, April 23, 2017, 2-4 p.m.), with a follow-up at Cooper Union (Rose Auditorium), New York City (Wednesday, April 26, 2017, 7 p.m.)

Decades before Philippe Starck (or Steve Jobs), there was Norman Bel Geddes, the original enfant terrible designer, the man who made ‘streamlining’ a household word.

In the course of an astonishing career, Bel Geddes crossed paths with everyone from Frank Lloyd Wright, Amelia Earhart,Charlie Chaplin and Margaret Bourke-White to George Balanchine, Anais Nin, Sergei Eisenstein and George Gershwin.

He put his hands to everything from ocean liners and 20-engine aircraft to ‘skyscraper’ cocktail
shakers, from typewriters and ‘floating’ airports to some 200 Broadway shows, from an “underwater” eatery to the instantly iconic Futurama at the 1939 N.Y. World’s Fair.

His life offers a fascinating window into his era — from the early days of cinema to the early days of television, from pre-WWI aesthetics to post-WWII economics.

What a riveting story — of a gloriously giddy time when one man could revolutionize the way everything, from Broadway to grocery scales, looks and works!  Is being forgotten one of the ironic penalties of being an American visionary?  Once you’ve succeeded in giving the future reality, the present no longer needs you. Thank you, Ms.Szerlip, for the vivacious restoration! – John Guare, playwright, Six Degrees of Separation

For additional information:




What's your reaction?
I Love It
It's OK
I'm Sad
I Hate It
Cristiane Roget
Cristiane Roget Correspondent 310-220-9118 561-465-5979

You must log in to post a comment