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Eastern North Carolina’s Premier Fashion Event Returns for Another Great Year

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Jacksonville North Carolina Fashion Week has piqued public interest over the last three years and enticed the participation of high profile collections. The growth of this year’s event has demanded a name change and will be rebranded as the Eastern North Carolina Fashion Week (ENCFW), scheduled for September 23-24th 2016.

Jacksonville, NC– Officials for the Jacksonville NC Fashion Week have announced the rebranding and 2016 dates for the third annual fashion extravaganza. The success of recent years and the event growth has demanded a name change, and will now be rebranded as the Eastern North Carolina Fashion Week (ENCFW). This year’s ENCFW will take place on September 23 and 24 at the Courtyard by Marriott, located at 5046 Henderson Drive in Jacksonville, NC.  Jacksonville, previously known for its military bases is taking on a new reputation as a Southern Fashion Capital in the industry and hopes one day to compete with Miami in terms of national reputation and success.  Already, the growth of the week and the types of names being attracted to Jacksonville is helping it to realize its aspirations as a rising fashion capital.

“We are going from combat boots to stilettos”, says co-founder Mike Claiborne as he describes the event’s popularity as well as the growth and change of the region. The passion and purpose for this event emanates from the event’s founders Mike and Lisa Claiborne, widely known as Eastern North Carolina’s First Family of Fashion. Both bring vast beauty and fashion experience to the project: Lisa as the owner and master stylist at Phase Two Beauty Supply and Salon; Mike as one of the original founders of the renowned Philadelphia Music & Fashion Week.  Claiborne describes ENCFW as being an event that “celebrates all the skin tones and sizes that make this world beautiful.”

With this year’s theme as “Fashion on FIRE”, ENCFW will feature major designers, a hair/beauty launch event, exclusive parties, and a fashion concert. The highlights of the two day event are the runway shows: Friday’s “Ready to Wear” show, and Saturday’s Couture Fashion Show. Organizers promise that this year’s event will surpass the last in both events and the names that will walk the runways.

“This year truly will be Fashion on Fire,” says Claiborne. “We cannot wait to unveil it all and show people that in spite of what they may read about North Carolina, we are an inclusive, diverse group of people that embraces art, fashion, and fun.  We are in fire this year and nothing’s going to put it out.”

For more information on the Eastern North Carolina Fashion Week call 919-867-1846, visit the event website www.encfw.com or social media sites.

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