Invite the Media and They Will Come
The latest recognition was extended by Festival Supplier Awards 2017 with a ceremony slated for Thursday, January 26th at the Hurlingham Club in London. In 2016 Invite the Media was on the short list of nominees that included the Las Vegas Imex Awards, Event Technology Awards in London, Eventex in Dublin and now Festival Supplier Awards 2017 also in London.
Event Planners, Brand Managers, Advertising Agents, Publicists and Sole Proprietors rejoiced. Said Mohammad Tinawi – Team Leader at Thomson Reuters, said “Love the idea, one of those things you would wonder how come no one thought of this before!”
For all those planning a product debut, a network gathering, a trade show, a ticketed event or a posh wine tasting are drawn to the world’s first and only dedicated invitation aggregator. The newly minted InvitetheMedia.com proprietary platform provides the ‘host’ immediate up-to-the-minute access to 300k social media subscribers and 1.6 million media contacts from down the street to around the globe.
Media attention is a crucial component in assuring the success of any gathering. Confirms, Cristiane Roget, AD Avenue Group Associate and co-producer of the most recent Daniel Stanford, Art Basel solo exhibit at the Miami Beach Shore Club, “Like many planners of events; we were faced with the bewildering conundrum of how to target our invitation to the reporter, calendar editor, blogger or news evaluator. Those guests that would give anything to attend said event if ‘they only knew’. Invite The Media serves as a fresh and impactful way to engage influencers, bloggers and news gatherers!”
AdAvenueGroup a French media marketing, strategy and press relations company is headquartered in San Jose, the Palm Beaches, and Paris. At the helm is Francois Huynh a former Yahoo Project Manager and CEO of AD Avenue Group.
With the 4th award nomination in a year AAG is counted among the new league of communication pioneers. As Huynh is fond of saying, “We are competing with the Big League. It is gratifying to be even in the junior league no matter the outcome. We have created a seamless way to seduce media and local press to attend our clients’ gatherings with a platform that is effective and user-friendly.”
“Imagine ‘Mail Chimp’ or a ‘Eventbrite” software on steroids”, says Michael Merrins, AD Avenue Group Photographer. The invitation targets the news evaluator’s specific interest whether an automotive roll-out to Sci-Fi & zombies. The client’s invitation featured image and text rest on a proprietary ‘drag and drop’ platform. Invite the Media does the rest.
Media attention is a crucial component to assuring the success of any gathering seeking news coverage. Confirms’ Francois Huynh “Whether a fashion show, concert, movie premiere, product unveiling or grand opening; we make sure you have the access to the press that can pre-promote and/or review your event. We have created a seamless way to invite media and local press to attend our clients’ gatherings.”
The beta testing phase has already distributed 450 000. The roll out of Invite The Media began in the United States, and now UK, France and Germany.
AD Avenue is a French company based in Strasbourg and Paris. Specialized in Digital marketing, Advertising, Press Relations and Online Strategy the company creates innovative tools and services.