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Fashion & Clothing

Retailer uses Facebook Messenger to Drive Sales and Improve Customer Service

by Zoe Tomas21 October 2016
Press Contacts

Kristin Galante

Alpaca Direct

eCommerce site Alpaca Direct, a leading online retailer of Alpaca Socks, Apparel and a wide selection of yarn and knitting supplies now offering secure online shopping through Facebook.

Hayden, ID– Once known to the American public as a cute zoo animal, the alpaca has slowly become known for its soft, luxurious fiber, something the natives of Peru have always known. Alpaca wool has been worn and used by the Andean people for hundreds of years due to its ability to trap moisture away from the body and provide a softer alternative to sheep wool.  Alpaca fiber has been touted as “softer than cashmere and tougher than wool” and has grown in popularity among fashionistas and the luxury garment industry for its lack of pilling and hypoallergenic quality. From socks to sweaters, Alpaca is one of those products that creates its own demand once people have experienced it for themselves.  According to retailers like Alpaca Direct (, the demand for alpaca products is directly linked to the number of consumers who have been exposed to the luxury wool with a large portion of their customer base becoming repeat buyers. In order to increase this availability, Alpaca Direct is now offering fans of their Facebook page a chance to shop their products using the Online Messenger feature.

“Our customers are often on Facebook and using instant messaging so we wanted to bring the shopping experience to where they are hanging out,” says Kelley Hobart, one of the owners of Alpaca Direct. “People come to our Facebook page ( to look at and like our products, so it made no sense to ask them to leave the site in order to make a purchase. Part of our job as an Alpaca fiber retailer is to educate our clients in this great product, something Facebook enables us to do real-time. We’re very happy to be able to offer both information and online ordering in the same place, as well as, provide them with instant notifications about shipping and delivery.”

The move comes just in time for the holiday shopping season where shoppers are more apt to make a purchase of a luxury item for someone they love. “We know how amazing alpaca fiber is and what a great gifts they would make for someone special,” says Hobart.  “Socks are a great gift because they are so soft, warm, and really help to introduce the fiber to people in a meaningful way.  And, if they want to purchase them, we’re able to make that happen through Facebook.”

Alpaca socks are one of the most purchased items that customers purchase, and often more than once. Shoppers are able to select from hundreds of items ranging from yarn to sweaters and purchase through Facebook. Hobart hopes that this will not only help their current customers streamline their online experience, but prompt others to take a chance on a specialty item.  “We want to keep supplying our patrons with amazing luxury items, and eventually this shift to Facebook will help us be able to do so at lower prices.”

About Alpacas
Alpaca are camelids native to the Andes Mountains of South America. Domesticated for centuries by the Inca of Peru, their precious fleece was worn only by royalty. Alpaca produce over twenty natural shades of a fiber that is soft as cashmere and stronger than wool. This unique hollow core fiber is extremely light yet retains the ability to warm its wearer against even the harshest winter chills. Alpaca are still very rare in the United States with the current US alpaca population at about 150,000.

About Alpaca Direct
Alpaca Direct is a fast growing e-commerce retail venture launched out of Silicon Valley. Now located in Hayden, Idaho, USA the site website was remodeled to provide a world class user experience and offers a wide range of high quality Alpaca apparel, yarn and gifts.

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Zoe Tomas
I have had 15 years of writing and marketing experience, the bulk of which were at Fortune 500 companies. I have written for news blogs, fashion magazines, and even write fiction in my spare time under a pseudonym.

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